Today, we’re introducing first day free—a major improvement to our billing model that makes Liveblocks more fair, predictable, and scalable for products at any stage of growth.
Join thousands of companies using Liveblocks to build multiplayer experiences for people and agents.
Starting next month, we’re rolling out a major improvement to our pricing that makes it easier and more predictable to scale real-time collaboration in your product: you now only pay for users who return after their first session.
From May 1st, all Liveblocks customers will automatically benefit from this change—no setup or migration is required.
When people collaborate, they naturally invite others into your ecosystem, bringing new customers who are more likely to return. These collaborative networks create meaningful connections that transform visitors into loyal, recurring users—precisely the kind of sustainable growth our pricing model should encourage and reward.
However, one of the most common pain points we’ve heard from teams is the frustration of being billed for one-time visitors—users who sign-in once, never return, yet still count toward your monthly active user (MAU) total. This sort of churn is particularly common in modern AI products and makes it difficult to accurately predict your usage and plan ahead.
To make billing fairer and more reflective of real engagement, one-time visitors shouldn’t count as active users.
Starting next month, a user will now only count toward your billed MAU if they return on a different calendar day from their first session. If someone tries your product and doesn’t come back the next day or later, you won’t be charged—their first day was free.
This simple change gives you more flexibility to onboard users, experiment with growth, and launch publicly, without worrying about inflated bills from short-lived traffic spikes.
We’ve updated our billing dashboard to give a clear breakdown of:
Clear breakdown of active users, including billed and excluded users due to first day free policy.
This change provides transparency into your user base and activity, clearly highlighting the savings you’re making through our first day free policy.
Whether you’re testing a new idea or scaling to millions of users, Liveblocks’ new billing model helps you grow more sustainably. Confidently invite users to collaborate, run onboarding campaigns, and launch publicly—knowing that you’re only paying for people who come back and find value in your product.
Have feedback or questions? We’d love to hear from you at support@liveblocks.io.
